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link to Transforming the Data-Driven Culture starts from the Top: How to get your CTO to embrace Data-Driven Strategy

Transforming the Data-Driven Culture starts from the Top: How to get your CTO to embrace Data-Driven Strategy

In a previous post I discussed why companies need a Data Strategy and not just more Data People, in this post I want to breakdown, the number one reason, why most companies who want to become...

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link to How to reduce abandonment rate during the E-Commerce Checkout stage: A/B Testing E-Payment Methods

How to reduce abandonment rate during the E-Commerce Checkout stage: A/B Testing E-Payment Methods

As E-commerce companies are constantly finding new ways to improve their conversion rate, most of them still have to deal with a high percentage of shoppers abandoning the final step in the checkout...

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link to Become Data-Driven or Perish: Why your company needs a Data Strategy and not just more Data People

Become Data-Driven or Perish: Why your company needs a Data Strategy and not just more Data People

For the last fourteen years, I have worked with Data in one way or another. I started out as a Management Information Systems Manager (ABN Amro), a great title but I basically downloaded PDF reports...

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link to How E-Commerce will change in the next 5 years and what you can do about it?

How E-Commerce will change in the next 5 years and what you can do about it?

Back in 1998, when I created my first website, I could not have imagined what kind of impact it would have on my life and career. So whenever I sit down with some of the biggest E-Commerce merchants...

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link to Store of the Future: What the launch of Amazon Go teaches us about Innovation and Shopping Experience.

Store of the Future: What the launch of Amazon Go teaches us about Innovation and Shopping Experience.

Today, Monday 22th, 2018, Amazon launched their state-of-the-art convenience store named Amazon Go, a project that Amazon has been working on for more than five years. In this post, I quickly...

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link to Why your Authorization Rate is the One Metric To Measure in a Post-PSD2 World

Why your Authorization Rate is the One Metric To Measure in a Post-PSD2 World

If you have an E-Commerce business and are processing hundreds or thousands of transactions per day, the question you should be asking yourself is: What is my Authorization Rate? What is the...

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About Dwayne Gefferie

Dwayne Gefferie has established himself as an entrepreneur, speaker, author, scholar, data scientist, and payments consultant. Currently, he is the Director of Data Science & Analytics at DataBright, a Data Science & Analytics Consultancy firm specialized in helping companies transforming and modernizing their Data Platform and the Principal Consultant at PaymentGenes, a leading Fintech & Payments Consultancy firm based in Amsterdam, London and Toronto.

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